A woven label is the advertisement used to identify a brand generally placed in the center back neck . They can also serve to include all pertinent garment details including size/ care and content details. They can be woven in a variety of substrates like damask/satin/etc and can be folded or single layer. They can be hot cut or finished with an ultrasonic edge if they are being applied to areas of the garment that might irritate the wearer.
Applications: A woven label provides brand identity to the user or buyer. It is the way the consumer will identify brands that they feel have a strong presence and which they prefer to seek out at retail. It can be strategically placed at back neck or front hem to reinforce the brand name.
Common Pitfalls: Artwork not clearly defined. Size must be correct for appropriate placement.
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