Waistband Elastic serves as the perfect branding opportunity. Used as the adjustment for best fit for all workout wear - shorts/ pants/ etc.
Applications: Waistband elastic provides brand identity to the consumer. It is prominently displayed on underwear/ workout wear/ etc. It is the strategically placed trim providing the utmost comfort for the wearer while provided that wearer with advertising of the brand to peers.
Common Pitfalls: Artwork not clearly defined. Clean lines and not too many words/ logos per repeat. Must be strategically designed to fit the garment it will be applied to.
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