A hang tag is the advertisement used to identify a brand. Hang tags can be simple logo artwork or include information/ care instructions/ multiple information about texture/ fabric /etc.. The hang tag provides a strong presence that the consumer can identify to purchase multiple items from the same brand.
Applications: A Hang Tag is the first line of advertising on a garment. It provides brand identity to the user or buyer and they will be able to identify brands that they feel have a strong presence and which they prefer to seek out at retail.
Common Pitfalls: Must be well thought out as it is a throwaway, albeit important item. The artwork for the tag is not clearly defined. They can be very expensive.
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