More than 60,000 cyclists roll through Basketball City to meet, greet, & talk shop with one another and 100+ exhibitors, from big brands to local innovators. There’s truly something for everyone. Don’t know how to ride a bike? We’ll teach you. For free. Prepping for your next big race? Check out the latest in state-of-the-art gear. Merch sales, product demos, giveaways, panels, contests, entertainment—it’s all at the Expo.